Business Architecture, Inc. is now Create Advantage, Inc.

Many years ago, I took on the appellation "business architect" to signify my passion and mission to design better businesses, organizations, and companies. This led directly to "business architecture" as the name for my company. This "architecture" identity served me well for many years, but with the development of my practice over the years I found "architecture" to be a bit opaque. It neither unambiguously conveyed nor captured the imagination of what I offer companies and organizations of all types.

Essentially, I practice to help organizations develop their unique persistent competitive advantage in order that they may thrive indefinitely. Therefore, in July, 2011, Business Architecture, Inc. became Create Advantage, Inc. and my personal appellation became that of Management Advisor. For this development, both in identity and the substance underlying it, I thank my many compatriots who along the way helped to bring this about.