business concept
Definition
A business concept, as defined by Gary Hamel, is a business model during its conceptualization prior to being put into practice (Hamel, 2002, pp 65-66).
Hamel's business model --
Hamel's business model is comprised of the major components of --
- core strategy
- strategic resources
- customer interface
- value network
The three ""bridge"" components of --
- customer benefits -- intermediating between the customer interface and core strategy
- configuration -- intermediating between the core strategy and the strategic resources
- company boundaries -- intermediating between the strategic resources and value network
The four factors that determine its profit potential
- efficiency
- uniqueness
- fit
- profit bosters
This business model is described in detail in Hamel, 2002, pp 73-118.
The BAi business model --
The BAi