intuition

Intuition is the ability to understand something immediately without reasoning, an immediate awareness of the truth or understanding what to do. It is associated with the right brain. Intuition is not accessible to the senses or calculation.

Intuition is related to insight as being a product or result of insight as in the ability or capacity to gain a deep intuitive understanding.

Strategy development implication --
Insight and intuition are where the initial seeds of creative strategy come from.