ambitious goals

You are here


Ambitious goals is one of the four key elements making up the purpose of an organization. The organizational values, reason for being, ambitious goals, and vision. These goals are what Collins calls Big, Hairy, Audacious Goals (BHAGs), ambitious plans that rev up the entire organization. They are long-term, maybe requiring 10 to 30 years' work to complete. They also require the development of new capabilities. Finally, they are clear. Ambitious goals become one more factor in liberating rules, like values, that guide and inspire the members of the organization in an informal inspiring manner, rather than in a formal controlling manner.