The environment of business-organizations are subject to ongoing change. This change maybe be slow, for a time, meaning the environment is stable. A stable environment offers a 'safe haven' for the firm and its business model. Rapid environmental change simply means that the types and use of technology are rapidly shifting the value of offerings in in the industry or market, shifting the very definition of market and industry can be a result as well. Discontinuous change refers to change that comes in leaps in technological change -- what is sometimes referred to as disruptive innovation, where the value proposition is radically altered.
