fit and position

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Michael Porter's description for what is at the core of a successful strategy, where strategy is creating fit among company activities.

Elements of fit and position --

  • Strategic positions should have a horizon of a decade or more
  • Continuity fosters improvements in individual activities and fit across activities...
  • ...this allows an organization to build unique capabilities and skills tailored to its strategy
  • Continuity reinforces identity

Source: Porter, 1996