organizational purpose

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Term applied to a type of strategic focus --
Jamshid Gharajedaghi's term for what is at the core of a successful strategy, where defining purpose is the most important task in defining a business architecture

Four basic concepts for understanding purpose --

  • Definition of the business
    • Know-how or technology which is transformed into offerings delivered to customers
    • Systems architecture defines the relationship between technology, offering, and market
  • Strategic Intent - formulated as a core competency - an attribute of the organization as a whole
  • Measures of success
  • Core values

Source: Gharajedaghi, 1999