The purpose inquiry focuses on the purpose of the business organization within its environment. It inquires on the business organization from the perspective of purpose, as defined by the purpose aspect and seeks to define the business model elements as defined by the purpose architecture. The definition of the business model elements is not limited to those of the purpose architecture, as the purpose should be manifest in throughout the elements of the business model. Therefore, more than the purpose architecture elements will be defined as a result of this inquiry. Creativity exercises spawn discussion and creative ideas in developing answers to the purpose aspect questions. For a view of the general purpose of a business organization see business purpose.
