reason for being
See Also
Definition
An organization's reason for being, or raison d'être, is the reason that justifies the organization's existence. This reason can only exist outside of the organization, as an organization only survives if its environment has a reason for it to exist. The reason for being is integral to the purpose
Reason for being - the business model element --
The business model element reason for being is one of the four key elements making up the element of
Idealism --
Mission --
The reason for being is often referred to as the mission. The organization's reason for being - the journey embarked upon - is the pursuit that is the core of its existence. By itself, it is a simple statement. A rich understanding of the purpose comes from the discussion of the possibilities and the vision based on that mission. Purpose reflects the importance people attach to their company's work. It captures the soul of the organization. Purpose gets at the deep reasons for existence beyond making money. A purpose should be stated in 5-20 words. VISA example: ""We are really in the business of the exchange of monetary value.""
Mission, choice, and winning --
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