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positional view of strategy

See Also

strategy [3] resource view of strategy [4] competitive advantage [5]

Definition

The positional view of strategy, also called the external view, contends that competitive advantage is a function of industry attractiveness, or a position within an industry.

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Links
[1] https://managingresearchlibrary.org/knowledge/blog/lexicon [2] https://managingresearchlibrary.org/about [3] https://managingresearchlibrary.org/glossary/strategy [4] https://managingresearchlibrary.org/glossary/resource-view-of-strategy [5] https://managingresearchlibrary.org/glossary/competitive-advantage